Our Collection and Use of Your Personal Information
We collect and use information about you which we reasonably believe will help us administer our business or provide products, services or other opportunities to you. Among other things, we use the information we learn about you to help us personalize and improve the experience you have with us, to respond to your requests and to communicate with you. The types of information we collect, retain and use include the following:
Site Use Information: In general, you can visit NATA's Web site (the "Site") without telling us who you are or revealing any information about yourself. Our Web servers collect the domain names, not the email addresses, of visitors. This information is aggregated to measure the number of visits, average time spent on the Site, pages viewed, etc. NATA utilizes this information ("behavior profiles") to measure the use of our Site and to improve the content we offer. We may share with third parties experiential information or other data, which does not personally identify users of our Site. This might include product or service preferences of all visitors to our Site, for example.
Registration Information You Provide To Us: When you register on our Site to receive news from NATA, we collect profile information from you ("Personally Identifiable Information"). We require that you provide your first and last name, email address, and your relationship with the Company. At your option you may voluntarily provide your company name, address (i.e., street address, city, state, country and zip/postal code), customer ID, phone number, fax number or product information. Although you may choose not to provide the optional information to us, it may result in some features not being available to you.
Email Communications: We use your email address to contact you to respond to your inquiries or to provide information on products or services to you. To help us determine whether you have received an email from us, and to help us make emails more useful and interesting, we may receive a confirmation that you have opened an email from us.
Child Privacy: Because of the nature of our business, our products and services are not designed to appeal to minors, and therefore we do not knowingly attempt to solicit or receive any information from children. Our terms and conditions of use require that any registration may only be made by those age 18 or older and that any product or service purchases may only be made by those age 18 or older. If we have reason to believe that information is being provided by a child under the age of 18, NATA will not collect the information without parental consent or parent notification, which will include the opportunity for the parent to prevent the use of the information or to prevent the child's participation in the activity. Without parental consent, online information will only be used to respond to an unsolicited request and for no other purposes. We recognize that protecting children's identities and privacy online is important and that the responsibility to do so rests with both the online industry and with parents.
Restrictions on Disclosing Information to Third Parties
Security Procedures to Protect Information
We maintain numerous security standards and procedures to help prevent unauthorized access to confidential information about you. Our Site uses encryption technology, digital certificates, secure commerce servers and authentication to protect your Personally Identifiable Information. As long as the Web browser you are using supports Secure Sockets Layer (SSL), your information will be submitted to us with a high level of security. We update and test our security technology on an ongoing basis. We take reasonable steps to destroy or permanently de-identify Personally Identifiable Information if it is no longer needed for any purpose for which the information may be used or collected. We have procedures limiting employee access to Personally Identifiable Information to those employees who have a business reason to know such information about you. We train our employees about the importance of confidentiality and maintaining the security of your information. We take appropriate disciplinary measures to enforce our employee's privacy responsibilities. It is also important for you to help protect against unauthorized access by signing off of our Site each time you finish using the Site.
Inapplicability of Privacy Policies of any Linked Sites or Other Parties